Sert-MST has won binding agreement to be the sole provider for Halo fruit juice laundry detergents, hobby sanitisers and pet lines as it looks to raise its market power.
The brand, developed by Paragon Delay climax, won fame if MD Paul Keep turned down investment for the BBC TV series Dragons' Den from James Caan, who seem to asked for more value than Ward appeared to be prepared to offer.
Infirmary, a former army medic, claims the products take out sweat and odours from sportswear by eradicating the bacteria kept in the fabric and allowing clothing to breathe.
Sert-MST had the "expertise, economic clout and scale" to build Halo internationally and gain recognition within the UK, he said.
Sert-MST Maryland Sabir Tayub added: "We are really enthusiastic about getting Halo in to homes."
Halo also creates non-bio detergents for sensitive skin. Its family pet range,hollister uk, meanwhile, features shampoos, odour eliminators and cleaners to combat animal-related bacteria and viruses.
Paragon PE closed an exclusive deal to provide Halo standard and sports detergent to be able to Tesco last year. It also resources pharmacies and expert sport shops.
COPYRIGHT 2012 William Reed Ltd. COPYRIGHT 2012 Gale, Cengage Learning
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